if you are looking into starting your email campaign, the first thing you’ll need is an email marketing platform. This will allow you to do email segmentation, email automation, design your emails and more.
Look up on the internet and you will be suggested many options. There are just so many to choose from, Sendinblue, Constant Contact, MailerLite… The list goes on.
Now, to save you time. We have rounded up the 3 top email marketing sites- Hubspot, Mail Chimp and Moosend. You may not be familiar with Moosend but this is a rising star that is certainly worth mentioning.
How does Moosend compare to the big players?
In this article, you will see get a full comparison between these 3 email marketing platforms.
We will compare their free trials, subscription prices, customer services, features and downsides.
- Free trials
While all of them include free trials, they each have their set of rules. And Moosend’s free trial offers the most favourable features overall.
Mailchimp — 2000 subscribers, limited emails
HubSpot- limited emails
Moosend — 1000 contacts, unlimited emails
Moosend ⭐
2. Subscription pricing
Moosend is the cheapest ($9/month), followed by Mailchimp ($17/month) and Hubspot ($50/month).
Moosend ⭐
3. Customer Services:
Mailchimp offers according to the plan you subscribe for. There are guided tutorials are included in the free plan. The basic paid plan includes email and chat support. And if you want more direct support such as via phone, you will need to upgrade to the premium plan.
On Moosend and Hubspot, no matter what plan you are on, free or paid, you will have access to support from all kinds of digital and communication channels. This includes knowledge-based webinars and video tutorials. You can also get support via email, live chat and phone if you ever need help with your email marketing.
Moosend ⭐
HubSpot⭐
4. Best features
Hubspot offers a wide variety of functions, that go far beyond email marketing and marketing automation. Including A/B testing, and setting a smart time zone so you can send your message at a specific time. They also allow creating incredibly personalised email based on segmentation criteria like your customer’s lifestyle stage.
*Side note, If you want to look into expanding your general knowledge in marketing, their youtube channel offers many educational videos which I find incredibly valuable. So even if you don't end up paying for their subscription services, you should certainly check out their free resources.
Mailchimp’s best feature has got to be their ready-to-use campaign templates, this is also what makes them become an instant popular choice.
According to Moosend, their greatest benefit is ‘you pay less for the same features.’ Most simple functions on Mailchimp and HubSpot can be found on Moosend, this includes drag and drop email template editor, setting up signup forms, landing pages, email marketing automation, apps integration and list segmentation.
5. Downsides
All 3 platforms have their downsides. As a relatively new company, Moosend doesn't have as many app and service integrations. Mailchimp is not affiliate marketing friendly and HubSpot has a high starting price for its subscriptions.
Conclusion:
Overall, Moosend outweighs Mailchimp and Hubspot across several elements.
As a general rule, Mailchimp and HubSpot are ideal if you are an agency or eCommerce requiring more complex and specific features and integrations.
If you are a small/medium size business, a startup or a blogger who is looking to get started with a tight budget. Moosend is your best bet.
I am a founder of a startup company and I used to be a big fan of Mailchimp because of the many positive reviews. But seeing the perks Moosend brings and that Mailchimp recently increased their subscription price, I switched.
I am able to use all the same functions I use on Mailchimp on Moosend, with two times less the price.
In case you are considering trying out Moosend, it is very easy to migrate from Mailchimp because you can integrate your Mailchimp account to Moosend within the Moosend platform.
