If you are a business owner, chances are, you are always scouting for ways to elevate your business, and one of the ways is marketing.
The following are 3 hot marketing techniques that will help boost your business growth. Most of them apply to digital marketing, and you can easily adapt them to your marketing project.
Now let’s dive in.
To start off, what are marketing techniques?
Marketing technique, aka marketing strategy, is a processes/tool that allow an organisation concentrate its limited resource to the maximum use, to generate the maximum benefits. Such benefits maybe to increase benefits or create a competitive advantage relative to your ‘rivals’.
And here are the top 5 techniques.
Email Marketing
With a Return of Investment (ROI) of $42 per dollar spent. Email marketing is by far the most cost-effective and powerful email marketing tool.
Instead of hard-selling your services and product in your emails, platforms like Moosend and Mailchimp allow customisation and segmentation. That means, according to your customer’s characteristics e.g., buying history, and personal interests, you can promote targeted product offers specific to them
This also allows you to establish more individual relationships with your customers, and now you know you have a loyal group of returning customers!
Find out the top 3 Email marketing platform here
Search Engine Optimisation (SEO)
If you are in the marketing field for a while, SEO should not be unfamiliar at all. Because it is a crucial piece to determining how much traffic your online store/website gets.
Google is so far the largest search engine with 8.5 billion searches per day!
Think of Google as a big library, and your store is a book. How does someone find you in a huge library? First one may look up category, this is when they type in what they look for e.g., ‘Vacuum cleaner’. But still, there can be thousands if not millions of results come out. Now the question is how do you make sure they find YOUR vacuum cleaning products? this is when SEO comes in.
You need to know what keywords your customers put in.
With an SEO tool like Ubersuggest (free tool!), you can instantly get the top most popular keywords related to ‘vacuum cleaner’.
Here you will find several keyword ideas.
Making sure you are hitting these keywords is essential. Because Google is more likely to rank you higher in the search results whenever someone looks for a vacuum cleaner. One can easily find your book when they come to the vacuum cleaner category.
Social Media Marketing
When it comes to attracting new buyer, social media is your best bet because of the ENORMOUS users counts out there. Just to give you an idea, here are the 3 of the top social media players ranked by their number of monthly users:
Facebook (2.9 billion)
Instagram (2 billion)
TikTok (1 billion)
See! Then the next thing to consider is, what type of audience are you catering for. I recommend starting off with a single platform first.
I’ve been there. I started youtube, Instagram and TikTok all in one go, and it did not go well because each channel has its own algorithm and it was hard to multitask and cater to all 3 platforms.
Facebook is best for older age groups, Instagram is best for 25–35 age group and Tiktok is best for the younger generation who prefer quick snaps of information lasting no longer than 15 seconds.
Once you started your platform, the next thing is to regularly check your analytics. This includes keeping track of your video views, likes, audience engagement, and comments. They will help you set specific marketing goals and keep track of your marketing efforts.
Those are the 3 top marketing strategies, I hope you find the information here useful. To apply these strategies, start off with one first. The easiest would be email marketing because it takes relatively less time compared to social media which can take time to build your audience.
Yes, there are many more marketing techniques out there, I just didn’t want to bombard you with information in a single article.
But if you would like to get more tips on how to enhance your business marketing success, here is a FREE marketing course. This is helpful for those who are new to business marketing or those who want to review the core concepts in making up a successful marketing plan.
Best regards,
Joyce
